Recently, I lead a team on a comprehensive visual and tonal rebrand for the University of Vermont. We pivoted off of the schools quirky assets and rich history, to create a brand that will speak to a new young generation of irreverent thinkers that gravitate to UVM.
I was asked to participate in an extremely quick exploration for the Apple Music brand. The theme was that we all love music especially Apple. We began with billboard explores that focused on iconography that could be shared broadly among many artists.
Most recently I helped start up the new IPG created agency devoted to all Microsoft advertising. My role as design director was to evolve and maintain the Microsoft brand. We successfully opened the discussion between users "Who's better?"; Microsoft's new Cortana or Apple's Siri? We extended this to Microsoft's Surface Pro 3 as well.
While building the Kent State brand we recommended a comprehensive photo library overhaul. Working with photographers we developed a system to streamline capturing images for the university. Building off of the brand anthem "illumination above all" we took to the sky taking campus shots with a drone camera finding a new angle to view campus. While photographing the students and faculty we wanted to find those the individual in an illuminated moment.
Photos by Shayne Ross
AD / ACD on digital and TV for CP+B LA for the Applebee's summer campaign.
Joined the Starbucks team to design these looks to promote the Higher Arabica coffee process as well as their VIA coffee to go.
I have been lucky enough to have worked with Nickelodeon and Nick@Nite for the last few years. I have been involved with developing looks and concepts for on-air, branding and event work, such as 2015 Kids' Choice Awards.
I stepped in as the Associate Creative Director for a comprehensive rebrand for Kent State University. From admissions, to website redesign, to logo development, all the way to a comprehensive update to their photo library. This was a total rebrand giving the students and faculty a new confident voice and look.
Worked as Art Director at Ogilvy NY for a GAP pitch celebrating your personality and likes.
Worked with the Wendy's team to develope TV, Print, and OOH. I love hamburgers.
Created and refreshed the look for the educational development and test taking administration College Board. The company responsible for the SAT and AP classes.
I developed the internal look and art for OgilvyRED. Ogilvy's strategic consulting arm.
Created logos for a number of youth initiatives for the Obama 2012 campaign at SS+K.
Design and direction for a skateboard company I co-founded. The brand pays homage to the kind of skate companies I used to love as a teen. Wild, weird, and experimental.
Worked with BBDO NY to design and direction for Lowe's TV, digital, and social.
While at BBDO NY I was brought in to develop this social experiment spot for Gillette.
I was brought into McCann for two days on a pitch to reimagine Ashley Furniture. The company was a great candidate for an update. I feel like the clean, simplified look give the company a more contemporary feel.
Branding and logos I have developed over the last few years.
Various sites and digital concepts I have created over the last few years.